For the second year running, Gumlink A/S was present at Vitafoods Europe with an exhibition stand showcasing many of its’ newest developments. Vitafoods is an annual 3-day event held in Geneva, Switzerland. This year Vitafoods Europe, along with NBT magazine, introduced several new initiatives to the event, amongst them were the NBT Awards and the NBT Roundtable event.
The goal of the NBT Awards is to recognize groundbreaking innovation within the Nutraceutical industry in various categories. Along with hundreds of other companies Gumlink submitted an entry, for its’ multi-layered Compressed gum technology. Leading up to the event Gumlink was singled out as a finalist together with four other companies in the category ‘Outstanding Application in Health Management’. The award show was held on May 11th on the second day of the Vitafoods show, and was attended by some of the biggest and most influential players in the nutraceutical industry. Although Gumlink did not win the award, the actual nomination, decided by a group of recognized industry professionals and observed by a crowd of people that can be characterized as the beating heart of the nutraceutical category, was prize enough in itself. See more information here
In addition to the NBT awards, Vitafoods also served as the kick-off for the first ever NBT Roundtable event. The Roundtable’s purpose is to put a limited number of esteemed senior representatives spanning different sectors within the nutraceutical industry in one room, with an agenda to discuss several of the industry’s current hot topics and issues. Gumlink was asked to join this invite-only event along with 40 other representatives. This unique opportunity was only possible because Gumlink is viewed as the leading supplier and innovator within the functional chewing gum category. See more information here
Gumlink also took part in a filmed interview, hosted by Dr. Kevin Robinson of NBT magazine. This interview gave Gumlink the chance to explain its’ view on the industry, and also how the patented Bi-layered compressed chewing gum technology fits in. To see the interview click here
Apart from these activities, Gumlink showcased two brand new chewing gum concepts; ZEN&FREE Lactium® chewing gum and an Antioxidant chewing gum. The ZEN&FREE gum was developed in cooperation with Ingredia Nutritional, makers of Lactium®. The completely new chewing gum concept ties the stress relieving properties of Lactium®, together with those of chewing gum, creating a perfect match between ingredient and delivery system. The ZEN&FREE concept was showcased at both Gumlink and Ingredia stands and was seen as a great success, judging from the amount of interest shown by stand visitors. Partnering up with renowned ingredient companies, such as Ingredia, really provides a win-win for both companies. The ingredient company benefits by, being able to showcase its’ ingredient in a new alternative delivery system. Gumlink benefits by, being able to showcasing its’ chewing gum technology with a new innovative ingredient.
The fact that Gumlink was both nominated for an NBT award and invited to join the NBT Roundtable is clearly evidence that Gumlink has established itself as a credible member of the industry and has been securely placed on the nutraceutical map.